ATLANTA, GA (November 17, 2025) — Auntie Anne’s, one of the seven iconic brands within the GoTo Foods, LLC platform company, is transporting fans to the early aughts this holiday season. Inspired by the irresistible cliches of nostalgic and holiday rom coms, Auntie Anne’s presents a new plot: what happens when cozy, winter hand holding is suddenly at odds with sharing a refreshing beverage?

Introducing “Sparkleberry Smittens”, an exclusive tri-mitten set designed to keep your hands warm while you sip Auntie Anne’s new Sparkleberry Lemonade, without ever letting go of your favorite person. The one-of-a-kind mittens are available for $24.99 (plus tax and applicable fees). The brand has also launched a matching “Together Tether,” an XXL scarf designed for two at $19.99.

Fans can call 844-4-SMITTEN to receive an exclusive promo code, making the “Together Tether” scarf free (while supplies last) with your Sparkleberry Smittens purchase.

The drop debuts Auntie Anne’s new Sparkleberry Lemonade, available in two varieties: the Sparkleberry Spritz is fizzy and glittering with Sprite®, Original Lemonade and blueberry flavor, and the Sparkleberry Mixer is a shimmering berry twist on the Original Lemonade. True to its name, Sparkleberry brings the glitter and shine of Y2K back to this holiday season.

“The mall has always been Auntie Anne’s natural habitat, so we wanted to celebrate the era when a trip to the food court and a department store photo shoot were peak holiday moments,” said Nathan Baldwin, Chief Brand Officer at Auntie Anne’s. “The Sparkleberry Smittens and new Lemonade products bring back that feeling as a reminder of where we came from and why people still love us today.”

To shop the drop, visit GetSmitten.shop. To find an Auntie Anne’s location near you or order the new Sparkleberry Spritz, visit AuntieAnnes.com or connect with Auntie Anne’s on Instagram (@auntieannespretzels), TikTok (@auntieannes), and Facebook (@auntieannespretzels).


About Auntie Anne's®

Auntie Anne's® was founded in 1988 and is known for mixing, twisting, and baking pretzels to golden brown perfection in full view of guests. The stores can be found in malls, outlet centers, universities, airports, select Walmart- locations, travel plazas, military bases, and food trucks. As of September 28, 2025, there are more than 2,100 locations in 49 states and 26 countries and territories. Fans can now order their favorite pretzel snacks for delivery, pickup and catering through the Auntie Anne’s Rewards app. Join Auntie Anne’s rewards for special offers. For more information, visit auntieannes.com, or follow us on Facebook, Instagram, TikTok and X.

Media Contact: press@auntieannes.com